Vedére was founded by two close friends, Isabella Delér and Rachael Blasina White.

The idea for the brand emerged after Isabella's wedding in November 2024, when she eloped and faced difficulty finding a neck scarf that was both affordable and matched her vision. Unable to find the right one, she took matters into her own hands and created her own scarf. After sharing her wedding photos online, the scarf sparked attention, and a realization for Isabella and Rachael that there was a market for affordable, high-quality accessories.

This experience motivated them to create Vedére — a brand that offers beautifully crafted, timeless pieces that can be worn not only on your wedding day but for any special occasion. Their goal was to bring elegance and sophistication within reach of everyone, making sure that luxury didn't have to come with a hefty price tag.

The name "Vedére" is inspired by the Italian word for "to see" or "to look at," reflecting the Italian roots of both girls.

To them, it’s not just about seeing something with your eyes, but truly observing and appreciating the details and moments that often go unnoticed. Whether it’s the way a scarf drapes or the subtle elegance of an accessory, Vedére encourages you to pause and take in the beauty around you, helping you cherish the special moments in life — not just on your wedding day but in every moment worth celebrating.